About Me
I’m a passionate Digitalist – a Digital Leader, corporate Intrapreneur, and Digitalization Professional with 25+ years of experience driving business transformation and innovation.


My Journey

Over the years, I’ve built and scaled teams, organizations, and strategic initiatives from the ground up – mainly within the financial services sector, including FinTech, TrustTech, and TelCo. 
My experience spans Business & Organizational Development, Leadership, Product & Project Management, Innovation,Strategic Marketing & Communication, and Change Management. 
My sweet spot lies at the intersection of business, technology and top management. 

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Current role @ Swiss Financial Market Supervisory Authority FINMA 


As a Divisional Operating Officer (DOO) and Digital Strategy at FINMA, I am responsible for the operational and strategic leadership within my division, including the implementation of annual objectives, budget planning, personnel management, and the continuous improvement of processes. I serve as the central point of contact for my leadership team and staff, drive strategic initiatives, and contribute to the further development of cross-divisional IT functions. Furthermore I am responsible for developing FINMA’s overarching digital strategy, aligning it with the organization’s goals and the evolving regulatory landscape. Drove end-to-end execution across the full lifecycle — from ideation and conception through implementation to seamless integration into day-to-day operations.

Strategic and Operational Leadership: I lead the strategic process, oversee the implementation of annual goals, and manage key strategic initiatives within my division.
Budget and Personnel Responsibility: As the cost center owner, I am accountable for budget and personnel planning, monitoring, and control.
Change Management: I act as a change agent to drive major transformations and improvements within the division.
Coordination and Communication: I serve as the central liaison for my leadership team and employees, ensuring close collaboration and alignment with corresponding roles across other divisions.
IT Responsibility: I act as the business owner for divisional projects and play an active role in advancing cross-divisional ICT functions such as the Digital Workplace.

Current mandates
As an advisor to w3-ff venture builder, I provide strategic guidance, specialized expertise, and mentorship to the fund and its portfolio companies, while leveraging my professional network and reputation to connect with investors, partners, and stakeholders. As a Board Member of DIDAS (Digital Identity and Data Sovereignty Association), I support the organization’s mission to enable secure, privacy-preserving digital identity exchange across industries, use cases, and entities — from individuals and businesses to government agencies and connected devices. Together, these roles reflect my commitment to driving innovation at the intersection of technology, digital sovereignty, and strategic investment.

Previous Role @ Swisscom
At Swisscom, I was responsible building a strategic growth field from scratch in the area of FinTech & Digital Trust.
This included:
• Establishing a completely new product line around digital identity, digital integrity, and liability (e.g., Swisscom Sign, Swisscom Wallet, Self-Sovereign Identity solutions)
• Leading innovation at the intersection of finance and digital trust
• Creating scalable, end-to-end solutions – from front-end UX to back-end infrastructure

The goal: Position Swisscom as a key player in the digital trust economy. 



Further roles please check LinkedIN.



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What Drives Me
: I’m energized by working at the intersection of Top Management, Business and Technology.


I thrive on:
• Creating visionary strategies
• Building high-performing, cross-functional teams
• Driving transformation and innovation that delivers real value

My work typically lives at the crossroads of Leadership, Business Models, Innovation, Disruption and Digitalization – always focused on what moves customers, organizations and the market forward.



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Beyond Corporate Life
• Co-founder of InsideMag (Music and Lifestyle Magazine with a circulation of 60,000 copies)



Educational background:
• Executive MBA (HSG)
• Certificate of Advanced Studies for Board of Directors 
• Degree in Business Economics (FH)
• Apprenticeship as a Polymechanic



Fun Fact
A fun fact that doesn’t Fit in a CV
I’m a two-time Junior Swiss Champion in gymnastics (Kunstturnen) and a former member of the Swiss Junior National Team in Magglingen.